GoHighLevel

Agency CRM & Automation

The all-in-one platform built specifically for agencies

CRM, email marketing, SMS, funnels, automation, and client management in one system.

What is GoHighLevel?

GoHighLevel (GHL) is an all-in-one marketing and automation platform designed for agencies and service businesses. Instead of juggling 10+ tools, GHL consolidates everything.

✓ CRM & Pipeline Management - Track leads and deals
✓ Email & SMS Marketing - Multi-channel campaigns
✓ Landing Pages & Funnels - Built-in builder
✓ Appointment Scheduling - Calendar integration
✓ Workflow Automation - Visual automation builder
✓ White-Label Ready - Resell to clients with your branding

Best for: Agencies, coaches, consultants, service businesses

Why Agencies Love GoHighLevel

GHL replaces your entire marketing tech stack:

Replaces:

  • HubSpot (CRM)
  • Mailchimp (email marketing)
  • Twilio (SMS)
  • Calendly (scheduling)
  • ClickFunnels (funnels)
  • Zapier (automation)
  • ActiveCampaign (marketing automation)

Total cost of those tools: $500-1,000/month
GoHighLevel cost: $97-297/month

Plus: White-label it and charge clients $97-497/month for access.

GoHighLevel Use Cases

For Agencies

1. Client Management
One GHL account = unlimited sub-accounts for clients. Each client gets their own isolated CRM, campaigns, and funnels.

2. White-Label SaaS
Rebrand GHL as your own platform. Charge clients monthly for access. Turn your agency into a SaaS company.

3. Service Delivery
Build once, deploy for all clients. Create templates for landing pages, email sequences, and workflows.

4. Recurring Revenue
$97/month per client for "your software" = predictable MRR on top of service fees.

For Service Businesses

1. Lead Capture & Nurture
Landing pages → email/SMS sequences → appointment booking → CRM tracking

2. Client Communication
All conversations (email, SMS, Facebook, Instagram) in one inbox.

3. Appointment Scheduling
Calendar integration with automated reminders and follow-ups.

4. Pipeline Management
Visual sales pipeline with automation at each stage.

Getting Started with GoHighLevel

Starter Account ($97/month)

What you get:

  • Full CRM and pipeline
  • Unlimited contacts
  • Email and SMS marketing
  • Landing page builder
  • Automation workflows
  • 1 sub-account (for testing)

Best for: Solo service providers, testing before going all-in

Agency Unlimited ($297/month)

What you get:

  • Everything in Starter
  • Unlimited sub-accounts (white-label for clients)
  • Reseller capabilities
  • Priority support
  • Advanced reporting

Best for: Agencies managing multiple clients

The Math:

  • Cost: $297/month
  • Charge 5 clients $97/month each = $485/month revenue
  • Net profit: $188/month + you keep your service fees

Start GoHighLevel 14-Day Trial →

GoHighLevel Automation Library

Ready-to-use workflows and templates:

Lead Generation

→ Facebook Lead Ads to GHL Pipeline
→ Website Form to SMS + Email Sequence
→ Lead Magnet Funnel with Follow-up

Appointment Booking

→ Consultation Booking with Reminders
→ No-Show Recovery Sequence
→ Post-Appointment Follow-up

Client Onboarding

→ New Client Welcome Sequence
→ Document Collection Automation
→ Payment & Contract Workflow

Sales Pipeline

→ Lead Qualification Workflow
→ Proposal Follow-up Sequence
→ Deal Won to Onboarding

Agency Operations

→ Client Sub-Account Setup Template
→ Monthly Reporting Automation
→ Renewal Reminder System

View All GHL Workflows →

Latest GoHighLevel Content

Recent tutorials, updates, and case studies:

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  • Coming Soon: Complete GHL Setup Guide for Agencies
  • Coming Soon: How to White-Label GoHighLevel
  • Coming Soon: GHL Automation Templates Library

See All GHL Guides →

GoHighLevel vs Other CRMs

When to choose GoHighLevel:

  • You're an agency with multiple clients
  • You want to consolidate 5+ tools into one
  • You want white-label capabilities
  • You need email + SMS + CRM + funnels
  • You want recurring revenue from software

When NOT to choose GoHighLevel:

  • You only need a simple CRM (use HubSpot free)
  • You have 1 business, not an agency
  • You need advanced marketing attribution
  • Your clients demand enterprise-grade tools
  • You don't want to learn a new platform

The White-Label Business Model

How agencies make money with GHL:

Setup:

  1. Buy GHL Agency Unlimited ($297/month)
  2. White-label with your branding
  3. Create client sub-accounts
  4. Charge clients monthly access fee

Revenue Example:

  • 10 clients × $97/month = $970/month software revenue
  • Cost: $297/month
  • Net profit: $673/month (before service fees)

Plus your service fees:

  • Setup fee: $2,000-5,000 per client
  • Monthly management: $500-2,000 per client
  • Total client value: $10,000-30,000/year

This is why agencies love GHL.

Common GoHighLevel Challenges

1. Learning Curve
GHL has a LOT of features. Plan 2-4 weeks to learn the platform thoroughly.

2. Mobile App Performance
The mobile app is improving but still lags behind desktop.

3. Reporting Limitations
Built-in analytics are basic. You might need external tools for deep insights.

4. Email Deliverability
Requires proper domain setup and warm-up to avoid spam folders.

5. Customization Complexity
Advanced customizations require HTML/CSS knowledge.

Our take: The pros massively outweigh the cons for agencies.

Resources

Official GoHighLevel Resources:

Our Recommended Learning Path:

  1. Week 1: Set up your main account, explore CRM
  2. Week 2: Build first landing page and email sequence
  3. Week 3: Create automation workflows
  4. Week 4: Set up first client sub-account
  5. Month 2: Launch white-label offering

Essential Skills:

  • CRM management basics
  • Email marketing fundamentals
  • Landing page design principles
  • Basic automation logic
  • Client communication

Start GoHighLevel Trial →

Need Help with GoHighLevel?

DIY Resources

Done-for-You Implementation

We specialize in GoHighLevel setup for agencies.

What we deliver:

  • Complete GHL account setup
  • White-label configuration
  • Automation workflow library
  • Client sub-account templates
  • Team training (2-4 sessions)
  • 30-day post-launch support

Timeline: 2-3 weeks
Investment: Starting at $4,000

Recent GHL Projects:

  • Real Estate Agency: Complete lead-to-close system ($4,300/month revenue increase)
  • Coaching Business: Appointment booking automation (40% booking increase)
  • Marketing Agency: White-label setup for 12 clients

View GHL Services →

Master GoHighLevel with Meta Know

Subscribe to get GHL workflows, templates, and agency growth strategies:

✓ Weekly GHL automation tutorials
✓ Client sub-account templates
✓ White-label setup guides
✓ Revenue optimization strategies

The Agency Tech Stack

GoHighLevel handles:
✓ CRM
✓ Email marketing
✓ SMS campaigns
✓ Landing pages
✓ Funnels
✓ Calendars
✓ Automation

You still need:

  • n8n/Make for complex integrations
  • QuickBooks for accounting
  • Slack for team communication
  • Google Workspace for email/docs

But GHL eliminates 80% of your tool stack.

Get Started with GoHighLevel →

Last updated: January 2, 2026

Disclosure: We earn affiliate commissions on GHL signups at no extra cost to you. We only recommend tools we use ourselves.